The purpose of the video is to provide the viewer with a brief overview of the company, what it does and for whom it is intended. 
To take advantage of the short patience that viewers have today, Primis wanted a short and light-hearted video that conveys all the necessary information quickly, simply and lightly.
I emphasized the continuity of the graphics as their logo both in terms of the font of the texts and in terms of the colors that dominate the video.